design
Did you know that Century Gothic uses 30% less ink than Arial?
Making careful choices when it comes to the shape, size and colour of your designs can have far-reaching implications. For printed designs – certain paper choices, ink and materials can significantly reduce the carbon footprint of a design piece. This means less emissions and more efficient use of natural resources. Click the below link to download our favourite eco font for free!
websites
Breaking: The internet’s carbon footprint the same as the airline industry!
The internet’s carbon footprint makes up around 3.7% of all global greenhouse emissions. This is the same as the entire airline industry! The internet has to become more sustainable, and Parizara is here to help.
Each element – from the graphics and animations to typography and code – has a bearing on the energy footprint. Using technologies and languages like HTML 5, CSS3, Javascript, CMS, Bootstrap, Node.js, JQuery, Github & more, we build and design our green websites use fewer critical resources and take a light and optimised approach towards code and content that improves site navigation and user experience.
Web Hosting
With servers, data centres and cooling systems all continuously burning through electricity, finding a company that uses renewable energy goes a long way to minimising the environmental impact of your website. Click the link below to checkout our energy-efficient data centres and hosting companies.
advertising
What’s the protocol for ethical advertising in 2023?
Emails
Emails with images produce 50g of CO2. That doesn’t sound like a lot, but it adds up when over 300 billion emails worldwide are sent daily.
Our email campaigns are clean, strategic & well-optimised just like our written content.
SEO
We use keyword research, on-site and off-site SEO practices to improve your business’s visibility. The faster you can be found online; the less time users spend scrolling through the energy-draining internet to find you.
step 1:
connect.
Like a delicious garam masala, our mission is to use the perfect blend of spices and techniques to help your business scale sustainably.
We use specialist eCommerce design, development & growth services – combined with the power of proven agency processes, data-guided planning & the diverse experience, perspectives and skills of our team to uncover your brand’s purpose & personality, and use it to build a plan of attack (marketing attack, that is).
We work agile i.e we work in short iterations, deliver measurable results that continuously contribute to long-term success based on feedback from our clients. We ensure we have a thorough understanding of the target group, so we can always keep the perspective of the end user in mind. The goal, to be as relevant as possible to your customers. After all, a happy consumer becomes a loyal customer, and that makes our clients happy too.
A journey of a thousand miles begins with a single step.
We start our eCommerce projects with a discovery workshop with you and your team.
Within our discovery workshop, we will uncover your brand’s purpose, positioning and desires to define what your brand stands for. Our aim is to deep-dive into your business, competitors, your eCommerce goals, your customer persona, your best-selling products, sustainability goals and more.
Strategy put simply is having a game plan.
It’s knowing who you are, where you are, and where you want to be.
Our strategy for brand development is an integrated approach that incorporates research, messaging and design – combining strategy and creativity to build and position your brand above your competition, carving it to a place where it will stand the test of time.
Brand positioning works in conjunction with identity to create a lasting place and impression in your customers minds. Meaning that you will be their go-to brand when they need the product or service you cater for.
A strong brand will also create reliability for conscious consumers which will open the door to customer loyalty & satisfaction.
Key areas to focus on:
- Brand Purpose
- Brand Vision
- Brand Mission
- Brand Values
- Brand Positioning
- Brand Personality
- Brand Voice
- Brand Messaging
step 2:
create.
Good art inspires, good design motivates.
Brand identity is more than just a logo. It’s about creating a unique visual language that seamlessly speaks to an authentic set of values to define exactly who you are. From the tone of voice and typography to hex colours. Let us reflect on what you stand for.
Our services include, but are not limited to:
- Brand Naming & Taglines
- Logo Design
- Typography
- Color Palettes & Mood Boards
- Merchandise, Signage & Stationary Design
Tell us your story, and we’ll do the rest.
Audiences want fresh and engaging content that aligns with their core values. They want conversations, not sales pitches. We will audit your social & digital media channels and create an impactful cross-channel editorial content calendar for:
- Persuasive SEO copy
- Illustration & graphic design
- 2D & 3D Animations
- Product photography
- Audio & Video Production including Radio/TV commercials, documentaries & more.
Great web design without functionality is like a sports car with no engine – Paul Cookson
We can design and develop a modern eCommerce website either from scratch, using wordpress, or shopify depending on your budget. We also make designs for landing pages & corporate websites.
Our design process involves creating site maps, wireframes, and responsive prototypes for both desktop and mobile devices. Our design decisions are backed by data and provide a seamless customer experience.
Our User interface (UI) & User Experience (UX) design takes careful experimentation & optimisation. By improving the accessibility, usability, and efficiency of user interactions on your website, we’re able to create a better experience for your audiences through functional and user focused design.
step 3:
grow.
There is no dream too small and no stupid campaign idea.
Whether you have a new product or service to launch, or you would like to highlight your products related to a specific season or occasion, we got your back.
We believe strategy & planning are key to driving sales & growth. We focus on using data & creative thinking to develop well thought-out strategies that will play a role in any channel, utilising the insights & data gathered from our discovery calls and in-house research.
Each campaign will differ based on its intended target audience and the purpose of the campaign. One day it could be focused on increasing social media outreach, the next it could be to improve ROI (return on investment) from Google Search Ads. Nevertheless, this is where we focus on developing successful & creative marketing campaigns.
This isn’t a “one and done” kind of situation. As an agency that focuses on sustainability, we implement the same mindset with our brand partnerships. We run a continuous improvement cycle, using our findings, feedback and data to constantly improve the performance of your campaign and account. We will adjust & reprise campaigns to drive the best performance for your brand, whilst focusing on improving customer experience every time.
Stopping advertising to save money is like stopping your watch to save time – Henry Ford
SEO: A strong SEO strategy is essential for every business. Good SEO builds trust. We can help your business cut through the clutter, establish authority and earn your way to the first page. We will drive organic traffic to your site through keyword research, audits, tailored strategies, and on-site and off-site SEO. The rules of seo are constantly evolving, and as a result, the top spaces in search engine results are competitive.
Social Media: Social media platforms are critical for networking and raising awareness. When done right, it has the potential for endless opportunities to expand your reach and share your mission. Growing your presence on the right platforms can help uphold your values and nurture a genuine community around you. Let us be your voice.
Ad Management: With over 1.4 billion daily active users, Facebook advertising has a powerful reach, and with over 40,000 searches performed every second, Google ads are the fastest way to get your business at the top of the search results. Our digital ad campaigns can help you reach the right people with the right message. From paid social to PPC, we will continually optimise and treat your budget like it’s our own.
Email Marketing: Good email marketing nurtures an authentic relationship between your business and your audience. An active email list that eats up your content is a powerful tool for generating long-term demand. Through thought leadership and engaging copy, we will add real value that your community will appreciate. We will create a bespoke email marketing strategy for you, eliminating unnecessary automation for a more planet-friendly exchange. Let us help you craft an authentic narrative and call your loyal audience to action with a clean and fresh approach.
Marketing shouldn’t cost the earth.
In 2015 as part of the Agenda for Sustainable Development, all UN Member States adopted 17 goals. These provide a 15-year globally shared blueprint for prosperity.
By 2030, businesses of all sizes must adhere to ESG disclosures and reporting standards and gain the clarity required to address the sustainability challenges ahead. Our reporting frameworks will help you to mitigate and adapt.
Our team will set up your sustainability roadmap and reporting process from start to finish and support your business in reaching its targets. This includes creating a sustainability policy that is tailor-made, as well as advising on how to become B-Corp certified.
Audit: We’ll undertake a full assessment of your sustainability credentials, taking into account risks and opportunities, aligning to the UN SDG’s. Our audits thoroughly review your working policies and procedures, focusing on social, environmental, and economic factors.
Targets: We understand that no two businesses are the same. We provide you with bespoke solutions for your sustainability roadmap and work alongside you to create a set of future-proofing targets taking into consideration ESG data. Our agency can support your business in reaching its goals.
Reporting: Quarterly ESG reporting allows you and your stakeholders to track progress with ease. Some of the factors covered in these reports are emissions, resources linked to heightened climate risks and biodiversity, human rights due diligence and meaningful workforce indicators.
eco
marketing.
The internet has to become more sustainable, and Parizara is here to help.
Cleaner than 78% Web Pages Tested
low-impact marketing
Agencies aren’t blameless in the damage caused to our planet so we thought it was important to be open about the impact by being transparent about the clients we work with.
Agencies aren’t blameless in the damage caused to our planet so we thought it was important
to be open about the impact by being transparent about the clients we work with.
In 2015 as part of the Agenda for Sustainable Development, all UN Member States adopted 17 goals. These provide a 15-year globally shared blueprint for prosperity.
By 2030, businesses of all sizes must adhere to ESG disclosures and reporting standards and gain the clarity required to address the sustainability challenges ahead. Our reporting frameworks will help you to mitigate and adapt.
Our team will set up your sustainability roadmap and reporting process from start to finish and support your business in reaching its targets. This includes creating a sustainability policy that is tailor-made, as well as advising on how to become B-Corp certified.
Audit: We’ll undertake a full assessment of your sustainability credentials, taking into account risks and opportunities, aligning to the UN SDG’s. Our audits thoroughly review your working policies and procedures, focusing on social, environmental, and economic factors.
Targets: We understand that no two businesses are the same. We provide you with bespoke solutions for your sustainability roadmap and work alongside you to create a set of future-proofing targets taking into consideration ESG data. Our agency can support your business in reaching its goals.
Reporting: Quarterly ESG reporting allows you and your stakeholders to track progress with ease. Some of the factors covered in these reports are emissions, resources linked to heightened climate risks and biodiversity, human rights due diligence and meaningful workforce indicators.
Sustainable brands should align its DNA and true attributes with its brand message. Dishonest attempts to promote false environmental qualities should be strongly sanctioned. Consumers often worry about environmental claims and products attributes that aren’t systematically verified.
As a consequence, it might erode the credibility of sustainable efforts on the long term. This is why it is vital to fight actively against greenwashing, but also offer new propositions to better regulate our industry.
When you’re first making the change to a sustainable marketing strategy, you may need to implement or at least consider the five principles of a sustainable marketing approach:
- Consumer-oriented marketing
This is the perspective of viewing a marketing strategy solely from the consumer’s point of view that you’re targeting. This marketing focus should work hard to serve and satisfy the needs of consumers, both present and future.
- Innovative marketing
Innovative marketing is the wheel that doesn’t stop moving. It’s the process of continuous development of your products, services, and the individual journey of your company. It keeps you sharp and fresh as you strive for genuine innovations in services, products and methods of communication.
- Customer value marketing
Customer value marketing is the process of adding continuous value to your product or service. This marketing ethos requires businesses to invest most of their resources in marketing investments that hone customer value building. As this value for the customer grows, so does the customer’s value, which builds a longer-term, future-proof consumer loyalty.
- Sense-of-mission marketing
When the ethos and purpose of your company are defined in broad social terms rather than in product terms. It allows you to be more than just a brand that sells products to make money; it gives your business an authentic story with a clear identity, path and goals to reach. Developing your sense of mission also alerts customers that you’re there for the long haul; it allows them to be invested in your brand and helps them support you on your journey.
- Societal marketing
Societal marketing explores and balances the company requirements with what the customer wants alongside society’s long-term interests. For example, our long-term goal here at Parizara is to advance and grow through sustainable and ethical digital marketing initiatives that benefit both people and the planet. We want to continue to develop a community of purpose-driven business partners who balance profit with purpose.
B Corporation certification is given to organisations that achieve a specific score against social and environmental standards. While a traditional business may focus on profit alone, a B Corps business weighs its value on sustainability, consumer transparency and accountability.
We can help you work towards a B Corps certification, but in the meantime, don’t let the lack of certification dissuade you from working towards an eco-friendly future. We can help you achieve a sustainable ethos that will help steer your business goals in the right direction and make the transition to B Corps certification easier.